Supervisor, Integrated Media Planning Job at True Media, Saint Louis, MO

aUlGeWY0V0dVRjlZc3NJMXNNdzNnc3Nu
  • True Media
  • Saint Louis, MO

Job Description

Open position in all True Media office locations, including Kansas City, MO, Columbia, MO, St. Louis, MO, and Minneapolis, MN; Hybrid work schedule: 3 days in the office, 2 days working from home

The Supervisor of Integrated Media Planning will play a pivotal role within our Integrated Media team, bringing strategic expertise across both traditional and digital media channels. This individual will collaborate and support the Integrated team to refine our media planning products, utilizing advanced tools and strategic principles. A strong understanding of advanced measurement techniques is essential to develop strategies that align with client business goals.

This position requires a proactive approach to substantiating work both in documentation and in practice, ensuring that all media strategies are well-founded and effectively communicated based on the established project parameters, goals, and budgets, providing clear justifications for your decisions. You will collaborate with the Activation Strategy team, encompassing Tactical Planning and Activation Buying, to ensure adherence to processes and the timely delivery of client media plans and purchases that align with business objectives. Your responsibilities will include contributing to business improvement by achieving personal and departmental goals and objectives efficiently and effectively.

Essential Duties and Responsibilities (Other duties may be assigned)

Integrated Media Planning and Strategy Development:

  • Develop integrated media strategies and full media plans across traditional (TV, radio, print, OOH) and digital (social media, programmatic, paid search, etc.) channels.
  • Align media strategies with client objectives, target audiences, media and industry landscape while supporting campaign goals.
  • Collaborate with Client Activation teams to create cohesive and effective tactical plans that align with the integrated strategy and channel mix.
  • Manage and provide input on media briefs to ensure strategies and integrated plans align with the client’s core business goals and are structured to effectively achieve objectives.

Research and Insights:

  • Conduct research and analysis for assigned clients, including audience insights, competitive landscape, consumer journey, market trends, and industry/category knowledge. Ensure the development of clear, actionable insights to inform and enhance the Integrated Media plan.
  • Understand the agency's research tools and know how to leverage them to create strategic media plans.
  • Develop points of view (POVs) and maintain a clear understanding of the evolving media landscape, emerging technologies, and other critical factors shaping the industry.

Measurement and Reporting:

  • Effectively develop and manage Measurement Strategies that connect media with clear KPIs and optimized metrics to ensure success of the media campaigns.
  • Create learning agendas within the measurement plan to guide insights and optimization efforts, ensuring clear hypotheses, methodologies, and timelines are established.
  • The Supervisor of Integrated Planning will oversee and take ownership of final reporting outputs. By collaborating with activation and account teams, this role will ensure reports are maintained and insights are developed effectively

Client Relationship:

  • Establish and maintain goodwill and strong working relationships with the client, including regular calls, visits and check-ins to ensure the agency is meeting their needs.
  • Understand plans to the degree necessary to answer most questions. Work with teams across the agency to ensure timely signoff and feedback from client.

Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • 4 - 6 years in planning roles for media, publisher/vendor, or communications discipline (digital, content)
  • 4- 6 years of experience in a traditional and digital media planning/buying position at an advertising/media agency
  • Experience delegating assignments to junior staff and providing oversight on project development, deliverables and adhering to timelines.
  • Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors.
  • Proven ability to analyze data and market research to identify trends and make data-driven decisions.
  • Proficiency in media planning tools and software, as well as analytics platforms (GA4, Commspoint, Nielsen, MRI, etc.)
  • Excellent verbal and written communication skills, with the ability to present complex information clearly to clients and internal teams.
  • Ability to build and maintain strong relationships with clients, team members and other stakeholders in our agency.
  • Flexibility to adapt to changing client needs, industry trends, emerging media channels and internal structure changes.

Education

  • A bachelor's degree from a four-year college or university, with a degree or concentration in advertising, marketing, or communications preferred; or one to two years of related experience and/or training; or an equivalent combination of education and experience.

Total Perks Package

  • The chance to be a part of a growing company and the next success story
  • Amazing opportunities for career development
  • Recognition programs
  • Employee referral bonus
  • Hybrid work schedule; 3 days in the office, 2 days working from home
  • Fun and collaborative work environment
  • Casual dress code
  • Insurance Coverage (medical, dental, vision, life, and disability)
  • 401(k) retirement plan, with employer 3% match
  • Work/life benefits, including mental health and wellbeing support
  • Robust Paid Time Off program, increasing with years of employment
  • Paid holidays, including agency closing Christmas Eve-New Year's Day
  • Maternity, Paternity, and Adoption Paid Time Off, plus Voluntary Paid Leave Bank

Job Tags

Holiday work, Casual work,

Similar Jobs

Amazon Flex

Amazon Flex Package Delivery Driver - Earn $16.00 - $25.00/hr Job at Amazon Flex

 ...Amazon delivery partner opportunity Earn $16.00 - $25.00/hr What is Amazon Flex? It's simple! Use your vehicle and smartphone to earn extra money delivering with a brand you trust. With Amazon Flex, you only deliver when you want to. Amazon Flex pays delivery partners... 

Global Channel Management, Inc.

Remote Scrum Master Jr Job at Global Channel Management, Inc.

Remote Scrum Master Jr needs 3-5 years experience as a Scrum Master Remote Scrum Master Jr requires: -Loss Prevention experience -JIRA and Confluence -Agile; SAFe -Mural, Service Now and PowerBI -PowerPoint -Agile Certified Scrum Master (CSM), SAFe Scrum... 

Gulfstream Aerospace Corporation

Structural Mechanic IV - 2nd Shift Job at Gulfstream Aerospace Corporation

 ...Employment Type: Full-time Posting End Date: 06/04/2025 Equal Opportunity Employer / Individuals with Disabilities / Protected Veterans Gulfstream does not provide work visa sponsorship for this position, unless the applicant is a currently sponsored Gulfstream employee. [... 

SAS Retail Services

Travel Retail Sales Merchandiser Job at SAS Retail Services

 ...Join our team of Travel Retail Merchandisers! In this role, we handle product movement at retail. We display it, we move it, we track it; making sure stores and their product suppliers have the best opportunities for optimal sales . When you join the SAS Retail Services... 

SGNC

Corporate ESL Teacher (Zhuhai City, Guangdong Province) Job at SGNC

Corporate ESL Teacher (Zhuhai City, Guangdong Province) About SGNC Company:Since our company was founded in 1990, we have been committed to the design, research, and development, manufacturing, and marketing of electronic components. Over the years, SGNC has made continuous...